Could Memes Help Save Endangered Species?

Dr. Lenda from the Institute of Nature Conservation of the Polish Academy of Sciences and the University of Queensland checked how the appearance of a given animal can affect the popularity of fundraisers for the protection of a given species. Traditionally, it is easier to raise funds for protecting animals considered beautiful such as pandas, koalas and tigers.

Could Memes Help Save Endangered Species?

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Saving endangered species! - Meme by johnmarcelo-san :) Memedroid