Meme Insider Interview with Rajshahi Indian Restaurant's Arti, Rajshahi Indian Restaurant

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THE NATION'S LEADING INTERNET TRENDS JOURNAL MEET ARTI OF @RAJSHAHI_INDIAN_RESTAURANT. WHEN MEMES MEAN BUSINESS, SHE MEMES 'FAMILY GUY' By Owen Carry Located in Gosford, New South Wales, half-way up the Central Coast of Australia, lies a strip mall with an important restaurant-Rajshahi Indian Restaurant. Its yellow sign is against the backdrop, housing curries, chutneys and busy staffers, milling about the kitchen and taking calls. One of them is Arti, the rightful owner of the family establishment. Instead of pounding naan or grilling tofu, she's in the back making memes, using Peter Griffin as a jumping point. What started as a way to promote her business on Instagram and Facebook, became something that earned Arti's restaurant 45,000 followers in only the span of four months. Who are these followers? Are they hungry people, all from Gosford? Not really, they're internet-pilled Zoomers, stumbling across the post-ironic brainwaves of Arti's mind and leaning into the mystery that is Rajshahi Indian Restaurant and its notorious Shahi Naan and Butter Chicken. The contrast between Arti and her inherent meme literacy is what makes an interview with her all the more exciting. What prompted her to start the original Facebook page back in 2019 and what has kept her going? Where does all her inspiration come from and where do the fans come from that eat at her restaurant? Here at Meme Insider, we were able to talk with Arti over video chat and pick her brain about the wonders of memedom from the throne that is her centralized aesthetic which feels totally ungroundable yet wildly business savvy. 23 MI: Welcome Arti! It's so nice to meet you, and thanks for talking with Meme Insider. Right off the bat, we'd like to know, when was Rajshahi Indian Restaurant founded and what's its general history? Arti: It was about 1988 and my dad owns it, well he used to own it. Then he passed it on to me and we still work together at the restaurant. So it's still me, dad and mom, our chef that's been with us for 30 years. I'm second generation. I've taken over the business. MI: Great and what prompted you to start the Rajshahi Indian Restaurant Facebook and Instagram pages?

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Arti Sham (@rajshahi_indian_restaurant) • Instagram photos and videos

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Arti Sham (@rajshahi_indian_restaurant) • Instagram photos and videos

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Arti Sham (@rajshahi_indian_restaurant) • Instagram photos and videos

Meme Insider Interview with Rajshahi Indian Restaurant's Arti, Rajshahi Indian Restaurant

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