Apple Is Taking On Apples in a Truly Weird Trademark Battle

Apple, the company, wants rights to the image of apples, the fruit, in Switzerland—one of dozens of countries where it’s flexing its legal muscles.

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Apple is taking on apples in a truly weird trademark battle - WIRED

Apple attempts to trademark photos of actual apples

Apple is forcing a 111-year old fruit company to change its logo

Apple is taking on apples in a truly weird trademark battle - WIRED

Apple is taking on apples in a truly weird trademark battle - WIRED

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