Superstar Avatar: The Perils & Profits of Name, Image, and Likeness

We’re discussing likeness licensing and how the star power of celebrities and athletes has become a vital economic force in game development. 

successful licensing agreement - FasterCapital

successful licensing agreement - FasterCapital

Dead Celebrity (Deleb) Use in Marketing: An Initial Theoretical

USC Master's Thesis - Celebrity and the Value of Death (by Aaron

1001 Video Games You Must Play Before You Die (Team, PDF

secrets the ultimate guide to growing your following and

PDF) Shaping a Digital me: An Introduction to Avatar Customization

OC] Comparison of male and female athletes' total earnings : r

HollywoodGlee Film Review and Marketing

What Benjamin Franklin Learned While Fighting Counterfeiters