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Digital Marketer Apprentice (Lullabee Fabrics)

Job Details

About the Employer

At Lullabee, we are motivated by one simple goal: to build a place that inspires, supports and connects makers worldwide. We’re dedicated to creating a space where creative journeys are celebrated and where like-minded people around the world come together. We are a multi award-winning company who are focused on bringing the best in web, mobile, social, commerce and media technology as we grow a digital business for the future of craft.

Duties will include

  • Plan and coordinate lullabees marketing calendar
  • Design lullabees newsletters and plan strategies for building our subscribers
  • Plan and design Lullabee printed marketing materials
  • Get enthusiastically involved and manage the Lullabee feed content
  • Engage with our followers, authorise comments and posts and reply to questions and comments
  • Manage our team of freelance photographers and content creators
  • Manage our freelance videographers to develop high-quality video content
  • Promote existing content across social channels to maintain visibility and grow our following
  • Analyse and report on social stats and devise strategies to grow engagement and sales
  • Keep up to date with social media trends, regulations and best practices
  • Coordinate promotions and offers
  • Coordinate gifting to influencers/Lullabee Brand Ambassadors
  • Assist the Customer Services/Office Manager with other tasks related to marketing and communications
  • Build and grow relationships with key influencers, charities and community partners and run exciting campaigns that raise our brand awareness and improve our domain authority
  • Manage and grow our affiliate team
  • Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints
  • Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies
  • Coordinate with the team to manage marketing strategies for new product launches and new site features. Qualifications/Requirements
  • The ideal candidate for this position will be a self-starter
  • Have a positive attitude, a tireless work ethic and an insatiable appetite for growth
  • Able to manage your own and your team’s workload and have the ability to adapt quickly to changing priorities
  • Friendly and helpful demeanour, and take pride in delivering excellent customer service
  • Sewing knowledge, and can supplement this with help from the team here at Lullabee Fabrics or other resources where needed
  • Identify efficiencies and improvements and work ideas through from inception to implementation. We’re a rapidly growing company and we set a very fast pace, so you’ll need to be someone who enjoys a challenge, and sets high standards

Desired Skills

  • A proven track record of you having enhanced other company’s social media profiles and marketing performance
  • Strong verbal communication skills
  • Creative thinker – adaptive attitude
  • Excellent written communication skills
  • Excellent attention to detail and accuracy
  • Excellent organisational skills with the ability to deliver a high volume of quality work with the capacity to prioritise and work across multiple projects
  • Proven experience as a Digital Marketing Executive
  • Excellent understanding of digital marketing concepts and best practices
  • Excellent knowledge of web analytics tools
  • Excellent timekeeping
  • Presentable and approachable.

Desired Qualities

  • Experience of Shopify
  • Adobe Creative Suite experience
  • Microsoft proficient
  • Ability to work unpredictable hours, including some evenings and weekends
  • Knowledge of Mailchimp
  • High digital literacy

Desired qualifications

GCSE’s at grades A*-C / 9-4 (or equivalent) in maths and English

Future prospects

Possibility of a permanent position after apprenticeship

Training to be provided

Level 3 Digital Marketer Apprenticeship Standard, which includes:

  • Level 2 Functional Skills in maths and English (if required)
  • End-Point Assessment (EPA)

Other important information

To apply, please include two attachments (Word or PDF) and A covering letter outlining the following:
• How you meet the essential requirements of the post, with specific examples from your experience
• Why you would love the job • Your salary and travel expectations
• Links to examples of relevant work, explaining your role in them 


Job Status: Open

Job Sectors: Retail

Job Type: Digital Marketing

Salary: £5 - £5.50 depending on experience

Duty Hours: 37.5

Experience: N/A

Regions: Leicester

Location: Leicester