Retailer Level 2
The main purpose of a retailer is to assist customers when they purchase products and services, which requires a good understanding of the stock being sold, the variety of ways customers can shop and the ability to process payments, for example, using a till. Retailers must be passionate about delivering a quality service that always aims to exceed customers’ expectations. Therefore, retailers enjoy direct contact with a wide range of people and are motivated by completing a sale and knowing a customer is happy with their purchase. They can work in a variety of shops and other retail establishments: small boutiques, large high street chains, supermarkets and well-known department stores are just some examples. More specialist retailers include funeral services, garden centres, delicatessens and people who work in remote environments for example in telephone, online and mail-order retail. Regardless of the type of products and services being sold, a wide representation of employers from across the retail industry have defined this standard and agreed that the knowledge, skills and behaviours that apprentices must have to do their job are the same.
What are the entry requirements?
There are no specific academic entry requirements however, all applicants need to attend an interview with a recruitment officer and undertake an initial English and Maths assessment. The initial entry points for English and Maths are as follows:
Who is this apprenticeship for?
This apprenticeship is suitable for those working in a retail environment.
Knowledge, Skills & Behaviours:
The apprenticeship covers knowledge, skills and behaviours in customer service, business, financial, marketing, communication, sales and promotion, products and services, brand reputation, merchandising, stock, technical, team, performance, legal and governance, diversity, environment.
Progression and career path:
This apprenticeship provides an ideal stepping stone into specialist, team leading, supervisory or first-line management roles within retail and higher-level training and apprenticeships