Whom do we owe the sudden rise of Malayalam Movies' popularity to?

I found myself circling back to the question that Anupama Chopra and her legions of fans and Indian movie critics were constantly asking: Why are Malayalam movies so exceptional?

What is the future of Malayalam cinema, considering its popularity

Kumbalangi Nights (2019) - News - IMDb

Has Malayalam cinema gained popularity all over India with the

Chaaver: In-depth analysis of Malayalam film's budget and box

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What is the future of Malayalam cinema, considering its popularity

Prem Nazir - Wikipedia

What is the future of Malayalam cinema, considering its popularity

Paachuvum Albhuthavilakkum (2023) - News - IMDb

Small is Big: How Malayalam Cinema's Rs 5 Crore Films are Beating

A new wave revives Golden Age of Malayalam cinema