Digital Marketer Level 3

Overview:

Digital Marketers can be found in a variety of sectors and organisations. There are many aspects to Digital Marketing which can include increasing brand awareness through effective marketing tactics, social media management and creating marketing content for a range of audiences and platforms

What does a Digital Marketer do?

A Digital Marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The Marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Job titles include:

• Digital Marketing Assistant
• Digital Marketing Executive
• SEO Executive
• Email Marketing Assistant
• Social Media Executive
• Content Coordinator
• Campaign Executive
• Analytics Executive

Technical Competencies

• Proficient written communication for various audiences and digital platforms, considering communication sensitivity.
• Contributes to digital strategies through in-depth digital environment research for short and long-term campaigns.
• Efficiently handles customer inquiries on online and social media platforms.
• Builds and implements digital campaigns across multiple media platforms.
• Measures and evaluates the success of digital marketing activities through digital analytics.
• Applies structured problem-solving techniques and resolves issues across diverse digital platforms.

Your apprenticeship journey

• Month 1: Marketing Principles
• Months 2 & 3: Marketing Campaigns & Understanding Customer Lifecycle
• Months 4 & 5: Relationship Marketing & Digital Strategies
• Months 6 & 7: Principles of Coding & Google Analytics
• Months 8 & 9: Written Communication Technologies & Research
• Months 10 & 11: Data Analysis, Analytics & Problem Solving
• Months 12 & 13: Campaign Implementation, Communication & Digital Tools
• Month 14: Fulfilling Job Role & Independence
• Month 15: Specialist Areas, Logical & Creative Thinking